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Joseph Brown, David Smith and Andy Dexter

Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet - with its overtones of levity, privacy, and spontaneity - can affect, and be affected by, personality and mood.

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The hidden personality of the internet user

Andy Dexter Managing Director, DVL Smith Group Ltd, United Kingdom.David Smith CEO, DVL Smith Ltd, United Kingdom. andJoseph Brown Associate Director, DVL Smith Group Ltd, United Kingdom.

VORSPRUNG DÜRCH TECHNIK …

We are now beginning to come to grips with the brave new possibilities opened up by the internet. However, as an industry we remain essentially product and process focused. So much of what currently exercises the research community is about the process of the internet as a tool to collect data according to...

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