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The hidden personality of the internet user
Andy Dexter Managing Director, DVL Smith Group Ltd, United Kingdom.David Smith CEO, DVL Smith Ltd, United Kingdom. andJoseph Brown Associate Director, DVL Smith Group Ltd, United Kingdom.
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Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet - with its overtones of levity, privacy, and spontaneity - can affect, and be affected by, personality and mood.
