No magic bullet: Rural marketing in a post-COVID world

With rural India more confident about the future, DDB Mudra’s Anand Murty says rural consumer sentiment is leading the charge post-second wave.

This article is part of a Spotlight series on rural marketing in India. Read more

As we wind our way out of the second wave, the familiar themes urging us to prepare for the “great rising” emerge – Resurgence, Resilience, Rural India upbeat, Strong demand....