No brand is too big for innovation: How big brands can compete with niche offerings

As niche offerings and challenger brands capture emerging demographics, can the mass market brand compete with innovation?

The notion of the ‘Infinite Shelf’ is long associated with the rise of e-commerce, and the Amazon platform in particular. At a time when retail opportunity was literally constricted by shelf space in stores, large brands’ domination became a powerful...

Not a subscriber?

Schedule your live demo with our team today