NMEC

Bridget McCann

Campaign in 1999 by Saatchi & Saatchi for the New Millennium Experience Company, to excite people about the millennium and the Dome.
Agency: Saatchi & SaatchiAuthor: Bridget McCann

Turning a Moment in Time into a Turning Point in History

Millennium Experience has an unprecedented task to harness the significance of the end of this millennium and the start of the next, as a catalyst for a national celebration of which we can all feel proud. With a blank page, planning helped to define the essence of the brand in one word and to make the case for brand building communications, rather than launching straight into convincing 12 million people to visit the Dome.

A chance discovery identified a crucial...

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