NIVEA Visage – DNAge

NIVEA's Q10 had proved to be a high successful anti-ageing product, but as its competitors diversified their portfolios, it became clear that the company required a new brand to boost its relative position in the market.
  

NIVEA Visage – DNAge

Client: Beiersdorf AGAgency: TBWA\GermanyCampaign Name: DNAge LaunchCategory: FMCG – Cosmetics & Toiletries: Beauty aids & cosmetics

SUMMARY

Today, anti-ageing products are driving the face care category....

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