NIVEA Visage – DNAge
Client: Beiersdorf AGAgency: TBWA\GermanyCampaign Name: DNAge LaunchCategory: FMCG – Cosmetics & Toiletries: Beauty aids & cosmetics
SUMMARY
Today, anti-ageing products are driving the face care category....
NIVEA Visage – DNAge
NIVEA's Q10 had proved to be a high successful anti-ageing product, but as its competitors diversified their portfolios, it became clear that the company required a new brand to boost its relative position in the market.
