Nivea: Strength in numbers

NIVEA MEN, a self-care brand, partnered with Men's health charity Talk Club and leveraged its partnership with Liverpool Football Club to launch the platform Strength in Numbers and reframe the mental health conversation amongst UK men.

Overview

NIVEA MEN believe that care goes beyond skin. As a leading self-care brand, they wanted to demonstrate this by developing their purpose strategy but didn't know how. We worked with NIVEA MEN to show how purpose can lead the way to total effectiveness in marketing – affecting social change and business commercials.

We did this by creating a platform to reframe the mental health conversation amongst men, particularly in NIVEA MEN's core target audience of 18 – 35-year-olds.

Men's mental health has never been more widely talked about. However, the truth is that men still struggle to talk about...

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