Nivea Men: Ultra skill

Personal care brand, NIVEA MEN, reconsidered its traditional communications style and focused instead on understanding audience behaviours to win the hearts of gamers in Russia.

Campaign details

Brand: Nivea MenBrand owner: Beiersdorf AGLead agency: Wavermaker RussiaContributing agencies: Winstrike Agency, DonationAlerts, WhyNotMarket: Russian FederationSector: Shaving products, Toiletries & cosmetics (general)Media channels:Livestreaming...

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