NIVEA FOR MEN Silver Protect Deodorant - Big Ball Running

Nivea for Men deodorant was facing slowing sales momentum and a declining share, with qualitative research showing that men saw the brand as weak and non-descript.

NIVEA FOR MEN Silver Protect Deodorant – Big Ball Running


Client Company Name: Beiersdorf AG

Brand Name: NIVEA FOR MEN Silver Protect Deodorant

Category: FMCG


The beginning of 2009: NIVEA FOR MEN Deodorant is under severe pressure. In the saturated and highly competitive deodorant market, the only growth opportunity lies in stealing shares from competitive brands. But the opponents NIVEA FOR MEN Deodorant is facing are indeed powerful. Both Unilever brands Axe and Rexona Men have category expertise and heavy media-support. Axe successfully covers the territory of fun-masculinity,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands