NIVEA FOR MEN Silver Protect Deodorant – Big Ball Running
CAMPAIGN : BIG BALL RUNNING
Client Company Name: Beiersdorf AG
Brand Name: NIVEA FOR MEN Silver Protect Deodorant
CAMPAIGN BACKGROUND & SUMMARY
The beginning of 2009: NIVEA FOR MEN Deodorant is under severe pressure. In the saturated and highly competitive deodorant market, the only growth opportunity lies in stealing shares from competitive brands. But the opponents NIVEA FOR MEN Deodorant is facing are indeed powerful. Both Unilever brands Axe and Rexona Men have category expertise and heavy media-support. Axe successfully covers the territory of fun-masculinity,...