NIVEA for Men – Active3
CAMPAIGN : ACTIVE3
Client Company Name: Beiersdorf AG
Brand Name: NIVEA for Men
CAMPAIGN BACKGROUND & SUMMARY
The aim of this campaign was to successfully launch NIVEA FOR MEN shower gel Active3 in a challenging market context: On the one hand the market increasingly attracts new players, who aim to get a piece of the growing male shower market (2009, the male shower market grew +28% in France, +8% in the Netherlands, +12% in Austria). On the other hand it is dominated by Axe with its loud and extremely well...