Nivea DNAge - Turn-back-Time Promotion

The launch of Nivea DNAge was to be the biggest of any anti-aging product in Austria in 2006. The challenge for DNAage was to differentiate itself from other skin care products based on its proven direct impact on skin cells - something which is very innovative in the battle between anti-aging products.
  

Nivea DNAge – Turn-back-Time Promotion

Agency name: Division 4 Client name: Beiersdorf GmbH Austria Category: Innovative Idea or Concept Country: Austria

BACKGROUND

Nivea DNAge was the biggest launch of an anti-aging product in Austria in...

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