Nivea DNAge – Turn-back-Time Promotion
Agency name: Division 4 Client name: Beiersdorf GmbH Austria Category: Innovative Idea or Concept Country: Austria
Nivea DNAge was the biggest launch of an anti-aging product in Austria in 2006.
The challenge for the product was to differentiate itself from other skin care products based on its proven direct impact on skin cells – something which is very innovative in the battle between anti aging products.
The main objective was to draw attention, in an unconventional and innovative way, to the recently launched skincare range, Nivea DNAge.