Nivea - "Blue Jeans"

The choice of communication played a vital part in the success of the 'Blue Jeans' campaign for NIVEA Bath Care.
  

Nivea Bath Care – Firming Shower “Blue Jeans”

Brand Name: NIVEA Bath Care Firming Shower “Blue Jeans”Advertiser: BeiersdorfAgency: FCB WilkensPrize: SilverCategory: Toiletries & Beauty

SUMMARY

The choice of communication...