Nissan UK: Electrified art – a Nissan metaverse experience

Nissan UK, an automotive brand, increased awareness of its electric car model, the Nissan ARIYA, by launching an out-of-home and metaverse campaign featuring art gallery-inspired work.

Nissan UK's goal was to drive an exciting launch for the 100% electric Nissan ARIYA, cementing it as the manufacturer's halo model while showcasing the carmaker's innovative technology, Japan-inspired design and electrification.

Strategy

To suit an audience that responds to enriching brand experiences Nissan UK used emerging digital artists to create a fresh, exciting campaign that worked in the real world as well as the Metaverse.

The initiative, dubbed 'Adventurers for Life', cut through the noise of the automotive sector by telling the powerful story of vehicle electrification.

Leaning into its innovative culture, Nissan UK combined art and technology for...

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