Nissan UK: Electrified art – a Nissan metaverse experience

Nissan UK, an automotive brand, increased awareness of its electric car model, the Nissan ARIYA, by launching an out-of-home and metaverse campaign featuring art gallery-inspired work.

Nissan UK's goal was to drive an exciting launch for the 100% electric Nissan ARIYA, cementing it as the manufacturer's halo model while showcasing the carmaker's innovative technology, Japan-inspired design and electrification.

Strategy

To suit an audience...

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