Nissan SE-R Project

This campaign, which won Gold at the 2011 CASSIES, employed smart storytelling in a restrictive regulatory environment.

Nissan SE-R Project

Agency: TBWA\Toronto


Business Results Period in Consecutive Months: April 5 2010 – June 30 2010

Start of Advertising/Communication Effort: April 5 2010

Base Period as a Benchmark: Year-Ago

Geographic Area Covered: Canada

Annual Budget Range: $500K – $1 million


a) Overall Assessment

The small car segment in Canada is the largest and most competitive, with 22 entries. It is dominated by Honda Civic and Toyota Corolla, purchased more for their DQR (durability, quality, reliability) than for their driving dynamics or performance. Nissan...

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