Nissan Qashqai – Urbanproof

The Nissan Qashqai marked an attempt by the auto manufacturer to revive its declining business and to add some clarity to its weakening brand.

Nissan Qashqai – Urbanproof

Client: NissanBrand: QashqaiCampaign: UrbanproofCategory: Automotive

BACKGROUND

Qashqai was much more than a model launch. It was the biggest opportunity for Nissan to revive its declining business and to add some clarity to its weakening brand.

Nissan had just decided to withdraw the Almera from the high volume and profitable C-segment because of its negative impact on the brand's image, and its ageing buyer profile. The Qashqai had to replace the vacuum this had left in Nissan's business. However, with only 2% market share, Nissan had to ensure that the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands