Nissan: Patrol Nismo – Crafted to Conquer

Bhaskar Bateja, Jennifer Fischer, Rafael Lavor

Nissan, an automotive brand, launched a campaign in MENA to achieve 10% segment share, increase consideration in leads and clicks, garner views and impressions and improve brand imagery scores.

Campaign details

Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: SUVs, 4x4s Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Online video, Social media, Online display, Television & Connected TV, Livestreaming Budget: 1 - 3 million

Executive summary

Can a mass-market car brand, known for family friendly cars, infiltrate the luxury SUV category, which is characterised by the richness and grandeur?

As the story in this case will unfold, the answer is not just...

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