Nissan: Patrol Nismo – Crafted to Conquer

Nissan, an automotive brand, launched a campaign in MENA to achieve 10% segment share, increase consideration in leads and clicks, garner views and impressions and improve brand imagery scores.

Campaign details

Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: SUVs, 4x4s Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Online video, Social media, Online display, Television & Connected TV, Livestreaming Budget: 1 - 3 million

Executive summary

Can a mass-market car brand, known for family friendly cars, infiltrate the luxury SUV category, which is characterised by the richness and grandeur?

As the story in this case will unfold, the answer is not just...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands