Nissan: Patrol Nismo – Crafted to Conquer

Bhaskar Bateja, Rafael Lavor

Auto brand Nissan leveraged local symbolism to help it challenge category norms and boost awareness of its new premium SUV in the Middle East.

Campaign details

Brand: NissanBrand owner: RenaultEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: OMD DubaiMarket: Middle East & North AfricaSector: AutomotiveMedia channels:Online display, Online video, Television & Connected TV, Events...

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