Campaign details
Brand: NissanBrand owner: RenaultEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: OMD DubaiMarket: Middle East & North AfricaSector: AutomotiveMedia channels: Online display, Online video, Television & Connected TV, Events & experiential, Outdoor, Out-of-home, Websites & microsites LivestreamingBudget: 1 - 3 million
Executive summary
This is not just a story of how auto brand Nissan successfully launched a new premium SUV in the Middle East. This is a story of how a mass-market car brand known for reliable family cars challenged the norms and...