Nissan: Patrol Nismo – Crafted to Conquer

Auto brand Nissan leveraged local symbolism to help it challenge category norms and boost awareness of its new premium SUV in the Middle East.

Campaign details

Brand: NissanBrand owner: RenaultEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: OMD DubaiMarket: Middle East & North AfricaSector: AutomotiveMedia channels:Online display, Online video, Television & Connected TV, Events...

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