We started planning the launch of the new Nissan Frontier with a great challenge: how to present this model already launched in other Latin American markets.
We decided to surprise with an unusual strategy, which would respond to four main objectives:
- Strengthen Nissan's position within the OEM (Original Equipment Manufacturer) category by consolidating its manufacturing project in Argentina.
- Announce the start of production of the new Nissan Frontier and the opening of a second shift at the Santa Isabel Factory in Cordoba, Argentina.
- Increase the visibility of the Japanese brand in national media with a positive impact.