Nissan: Nissan frontier – designed to do more

Car company Nissan increased its share of voice, press coverage, and online reach in South America for the launch of their new product, the Nissan Frontier, by marketing themselves with targeted media at key milestones before launch.

Challenge

We started planning the launch of the new Nissan Frontier with a great challenge: how to present this model already launched in other Latin American markets.

We decided to surprise with an unusual strategy, which would respond to four main objectives:

  • Strengthen Nissan's position within the OEM (Original Equipment Manufacturer) category by consolidating its manufacturing project in Argentina.
  • Announce the start of production of the new Nissan Frontier and the opening of a second shift at the Santa Isabel Factory in Cordoba, Argentina.
  • Increase the visibility of the Japanese brand in national media with a positive impact.
  • Strengthen...

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