Nissan Motor Corporation: Nissan innovation week

Auto manufacturer Nissan created the Innovation Week campaign to position itself as a high-tech, innovative and aspirational brand in Latin America.

The Challenge

  • Strengthen Nissan's positioning as an innovative company through our Nissan Intelligent Mobility vision.
  • Be a trendsetter talking about technology, innovation and the future of mobility.
  • Position Nissan as an aspirational brand creating excitement around our products.
  • Showcase a pioneering view to deliver more autonomy and more connectivity to move people to a better world.

We set a target audience and tried to reach it in just one week, when it usually takes at least three months... and this is how we did it!

Strategy: In And Out

  • We invited a group of 59 journalistsfrom...
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