- Strengthen Nissan's positioning as an innovative company through our Nissan Intelligent Mobility vision.
- Be a trendsetter talking about technology, innovation and the future of mobility.
- Position Nissan as an aspirational brand creating excitement around our products.
- Showcase a pioneering view to deliver more autonomy and more connectivity to move people to a better world.
We set a target audience and tried to reach it in just one week, when it usually takes at least three months... and this is how we did it!
Strategy: In And Out
- We invited a group of 59 journalistsfrom...