Nissan Motor Company, Ltd: Life Is A Journey. Enjoy The Ride. campaign
Francis DavisOverview
Japanese automobile manufacturer Nissan Motor Company, LTD, attempted to broaden its name recognition among American consumers with a brand campaign that was deemed too creative by some within the marketing industry but that ultimately proved successful. Nissan's ad agency, Chiat/Day Incorporated Advertising Inc., created a campaign based on a fictional version of a former Nissan CEO in a series of quirky, nonlinear television ads. The ads were brooding and mystical, with a pitch line evoking Eastern philosophy. They were startling because of their originality and...