Nissan Motor Company, Ltd: Life Is A Journey. Enjoy The Ride. campaign

Japanese automobile manufacturer Nissan Motor Company, LTD, attempted to broaden its name recognition among American consumers with a brand campaign that was deemed too creative by some within the marketing industry but that ultimately proved successful.

Nissan Motor Company, Ltd: Life Is A Journey. Enjoy The Ride. campaign

Francis Davis

Overview

Japanese automobile manufacturer Nissan Motor Company, LTD, attempted to broaden its name recognition among American consumers with a brand campaign that was deemed...