Nissan Motor Company, Ltd.: Do You Speak Micra? campaign

In the late 1990s, after nearly a decade of declining sales, Japan's Nissan Motor Company, Ltd., flirted with bankruptcy.

Nissan Motor Company, Ltd.: Do You Speak Micra? campaign

Mark Lane

OVERVIEW

In the late 1990s, after nearly a decade of declining sales, Japan's Nissan Motor Company, Ltd., flirted with bankruptcy. The 1999 arrival of Carlos Ghosn as Nissan's...

Not a subscriber?

Schedule your live demo with our team today