Nissan: Leaf Dream Drive

Nissan, an automobile brand, launched an album to position its electric vehicle (EV), the Nissan LEAF, as the ideal vessel with which to lull to sleep a child.

Background

The Nissan LEAF is the icon of Nissan's technology platform - Nissan Intelligent Mobility - and offers 100 percent electric mobility with zero noise and zero CO2 emissions.

For their earned media campaign, Nissan needed us to highlight the vehicle's connected capabilities, but in a way that would appeal to audiences emotionally and not just focus on the cold, technological details.

The objectives of the campaign were to:

  • Position the Nissan LEAF as a ‘better choice' for parents
  • Maintain model share of voice and reinforce LEAF's leadership in the EV market
  • Drive European media coverage and retain...

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