Nissan: Juke - Stay awake

Nissan, the automotive brand owner, wanted to grow in the small car segment with a new model, the Juke, whilst simultaneously maintaining sales of its Qashqai and Micra brands.

Nissan: Juke - Stay awake

Client: NISSAN EuropeBrand: NISSANAgency: TBWA\G1Category: Product/Service LaunchCountry: France

Nissan saw an opportunity to claim a slice of the fast growing and profitable premium part of the small car segment, representing 25-3

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands