Nissan: Humanising a tech brand

Bhaskar Bateja, Jennifer Fischer

Nissan, the tech-driven car manufacturer, took a different approach to instead humanise its brand in the Middle East.

Campaign details

Brand: NissanBrand owner: Nissan Middle EastAgency: TBWA\RAADMarket: Middle East & North Africa (general region)Industries: Automakers & marquesMedia channels:Livestreaming, Magazines - consumer, Online video, Social media, Virtual & augmented...

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