Nissan Gros Bon Sens

By late 2007, Nissan's brand awareness and share in Québec had been flat and stagnating for the past two years.

Nissan Gros Bon Sens


Business Results Period (Consecutive Months):April 2008 – April 2009
Start of Advertising/Communications Effort:April 2008
Base Period for Comparison:2007 Calendar Year

a) Synopsis of the Case

In late 2007, Nissan...

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