Nissan: Data-Driven Effectiveness
Bhaskar Bateja, Jennifer Fischer, Rafael Lavor
Nissan, an automotive brand, launched a campaign in Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates to achieve a return on media investment of at least 200%, and reduce the average cost per lead and click.
Campaign details
Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Automakers & marques Media channels: Online display, Programmatic display
Executive summary
Big data, small data or real-time...
