Campaign details
Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Automakers & marques Media channels: Online display, Programmatic display
Executive summary
Big data, small data or real-time data – data is everywhere, and it’s collected every single second.
But the truth is that data is what you make of it. This case is about how Nissan, a leading mass-market automotive brand in the GCC region leveraged the power of data-driven creativity and generated US2m of additional value[1]....