Nissan: Data-Driven Effectiveness

Nissan, an automotive brand, launched a campaign in Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates to achieve a return on media investment of at least 200%, and reduce the average cost per lead and click.

Campaign details

Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Automakers & marques Media channels: Online display, Programmatic display

Executive summary

Big data, small data or real-time...

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