Nippon Paint: Safe Space - Listen to your Walls

Market leader Nippon Paint created a multichannel campaign to relaunch its antiviral, antibacterial paint in Malaysia during the COVID-19 pandemic in order to grow sales and distribution.

Campaign details

Brand: Nippon Paint Brand owner: Nippon Paint Entrant company: Astro Media SolutionsIdea creation: Astro Media Kuala Lumpur Market: Malaysia Sector: Home improvement Media channels: Social media, Radio & audio, Public relations, Point-of-purchase, In-store, Television & Connected TV Budget: 500k - 1 million

Executive summary

As Malaysia’s No.1 brand in a low involvement category, Nippon Paint sustained consumer demand using colour inspirations to spark creativity and inspire home transformations through its campaign, New Space (Ruang Baru).

But in 2020 Covid-19 derailed the...

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