Campaign details
Brand: Nippon Paint Brand owner: Nippon Paint Entrant company: Astro Media SolutionsIdea creation: Astro Media Kuala Lumpur Market: Malaysia Sector: Home improvement Media channels: Social media, Radio & audio, Public relations, Point-of-purchase, In-store, Television & Connected TV Budget: 500k - 1 million
Executive summary
As Malaysia’s No.1 brand in a low involvement category, Nippon Paint sustained consumer demand using colour inspirations to spark creativity and inspire home transformations through its campaign, New Space (Ruang Baru).
But in 2020 Covid-19 derailed the...