|Agency: Leo Burnett||Authors: Owen Dowling and Laurence Horner|
Nintendo – Even art direction needs direction
Owen Dowling and Laurence Horner
This is a story about how a case of brand schizophrenia was treated by some planners meddling in the world of art direction. Planning found itself turning what originally looked like a bit of an art direction 'tidying up' job into a full-on brand make-over brief.
THE CLIENT'S BRIEF
Our UK client hears voices in her head when it comes to advertising video games. For two years the Germans, the Italians, the Americans –...