Ninja Van: Ninja Van asks you to skip the drama

Ninja Van, the courier service company, built on its Hassle-Free Delivery brand platform in Asian markets with a K-drama-inspired campaign.

Campaign details

Brand: Ninja Van Brand owner: Ninja Logistics Entrant company: BLKJ HavasIdea creation: BLKJ Havas, Singapore Market: Singapore Sector: Postal & courier services Media channels: Word of mouth, Influencers, KOLs, Online display, Social mediaBudget: 500k - 1 million

Executive summary

The parcel delivery category was crowded and hyper-competitive in South East Asia. Founded in 2014 in Singapore, Ninja Van was a relatively new brand in the region going up against Goliaths like Grab, DHL, Gojek, FedEx, Lalamove and many more.

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