Campaign details
Brand: Ninja Van Brand owner: Ninja Logistics Entrant company: BLKJ HavasIdea creation: BLKJ Havas, Singapore Market: Singapore Sector: Postal & courier services Media channels: Word of mouth, Influencers, KOLs, Online display, Social mediaBudget: 500k - 1 million
Executive summary
The parcel delivery category was crowded and hyper-competitive in South East Asia. Founded in 2014 in Singapore, Ninja Van was a relatively new brand in the region going up against Goliaths like Grab, DHL, Gojek, FedEx, Lalamove and many more.
In this...