Nine prescriptions for brand health

Vittorio Raimondi, Lars Finskud and Robin Cleland

Companies in the pharmaceutical industry, like most companies which do not sell direct to the consumer, have a limited understanding of the value of branding.

Nine prescriptions for brand health

Lars Kinskud, Robin Cleland and Vittorio Raimondi Vangaurd Strategy

Pharmaceutical companies today face a series of significant challenges that are affecting their ability to maintain growth and sustain earnings levels.These...

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