Nimyle: Cleaning Champions – Mopping it out of the park

Ramana Charan, Nirav Parekh

Floor cleaner brand Nimyle turned cleaning into a competitive online sport, to enhance engagement and boost trial in India.

Campaign details

Brand: NimyleBrand owner: ITCEntrant company: Ogilvy - IndiaIdea creation: Ogilvy MumbaiMarket: AsiaSector: Household & domesticMedia channels: Online video, Word of mouth, Influencers, KOLs, Social media, Competitions & contestsBudget:...

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