Nike: Inspiring the Athlete Within Every Woman

This case study looks at how Nike, the sportswear brand, got India's youth moving again by focusing on young women who face more barriers in playing sports.

Campaign details

Brand: NIKELead agency: Mindshare India Pvt. Ltd. Region: APAC

Objectives

India's 400 MN youth are on the cusp of accomplishing many great things. However, against this ambition, sports has taken a backseat, low on the list of their priorities.

Riding on this new self-belief in the country, Nike's mission was to get teens & young adults playing again. Nike knew that in playing a sport, one unlocks their true potential no matter what their pursuit is.

Target audience

The mission was to get India's youth moving again, Nike's focus would be young women...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands