Nike Women - From hate to love in 60 seconds

Dave Cobban

This paper tells the story of how Nike sought to win women over through the powerful insight that women dancers were frustrated that ignorant men failed to see dance as uncompromising athleticism.

Nike Women – From hate to love in 60 seconds

Planned by: Dave CobbanAgency: Wieden+Kennedy, Amsterdam

SUMMARY

Do you hate conflict, aggression and self confidence bordering on arrogance?

If you do you probably don't love Nike the way we do.

For many women, Nike...

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