Nike: Start Fresh

Nike, the sportswear brand, reinvigorated footfall at its leading Emirati store through geo-targeted influencer ads and a carefully-curated voucher program, delivering a successful media campaign and over AED seven million in sales.

Campaign details

Brand: NikeLead Agency: MEmob+Region: EMEA

Strategy

Objective

Ramadan 2021 was always going to be a challenge with fasting restricting fitness habits like every year but COVID also depressing retail traffic this year. We wanted to boost both to encourage the return to health and stimulate sales while celebrating Ramadan in true Nike style. We didn't want the traditional sales tactics, like discounts or BOGOF, so we encouraged traffic and sales, rewarding large purchases with the gift of health: fitness experiences. We aimed to generate 7000 extra footfall and reward 4000 real fitness enthusiasts...

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