Nike: Start Fresh

Nike, the sportswear brand, reinvigorated footfall at its leading Emirati store through geo-targeted influencer ads and a carefully-curated voucher program, delivering a successful media campaign and over AED seven million in sales.

Campaign details

Brand: NikeLead Agency: MEmob+Region: EMEA

Strategy

Objective

Ramadan 2021 was always going to be a challenge with fasting restricting fitness habits like every year but COVID also depressing retail traffic this year. We wanted to boost both...

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