Nike: Nothing beats a Londoner

Nike, a sports clothing manufacturer, launched a campaign in the UK to build salience amongst London's youth, lead more kids to play more sport, and give London something to be proud of.

Campaign details

Brand: NikeAgency: Wieden+KennedyCountry: United Kingdom

Objectives

Getting to the top is hard, staying there is even harder. Nike was firmly the number one brand in London but London is constantly reinventing itself. To stay there, Nike needed to reaffirm its place with the next generation of Londoners creating a deeper connection by talking to them authentically, meaningfully and on their level, through the power of sport.

To achieve this our campaign needed to:

  • Build salience for Nike amongst London's youth through the power of sport.
  • Lead more kids to play more sport...

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