Campaign details
Brand: NikeAgency: Wieden+KennedyCountry: United Kingdom
Objectives
Getting to the top is hard, staying there is even harder. Nike was firmly the number one brand in London but London is constantly reinventing itself. To stay there, Nike needed to reaffirm its place with the next generation of Londoners creating a deeper connection by talking to them authentically, meaningfully and on their level, through the power of sport.
To achieve this our campaign needed to:
- Build salience for Nike amongst London's youth through the power of sport.
- Lead more kids to play more sport...