Nike: Nothing beats a Londoner

Nike, a sports clothing manufacturer, launched a campaign in the UK to build salience amongst London's youth, lead more kids to play more sport, and give London something to be proud of.

Campaign details

Brand: NikeAgency: Wieden+KennedyCountry: United Kingdom

Objectives

Getting to the top is hard, staying there is even harder. Nike was firmly the number one brand in London but London is constantly reinventing itself. To stay there, Nike needed...