Nike Marketing: Letting the Consumer Decide
Geoffrey Precourt
Geoffrey Precourt reports from the Association of National Advertisers' annual Masters of Marketing Conference 2008. His other stories from the event include: Jim Stengel: Marketing...
Nike Marketing - Letting the Consumer Decide
WARC Online's U.S. editor Geoffrey Precourt reports from the Association of National Advertisers annual Masters of Marketing Conference on the address given by Joaquin Hidalgo, Nike Brand CMO, on the brand's consumer centric approach to marketing.
