Nike Marketing - Letting the Consumer Decide

WARC Online's U.S. editor Geoffrey Precourt reports from the Association of National Advertisers annual Masters of Marketing Conference on the address given by Joaquin Hidalgo, Nike Brand CMO, on the brand's consumer centric approach to marketing.
Nike Marketing

Nike Marketing: Letting the Consumer Decide

Geoffrey Precourt

Geoffrey Precourt reports from the Association of National Advertisers' annual Masters of Marketing Conference 2008. His other stories from the event include: Jim Stengel: Marketing Lessons from 25 years at P&GCoca-Cola: Pushing a Global Program to the Ends of the Earth For his full coverage, visit WARC Online's conference blog.


At Nike, three words run marketing:  "The consumer decides."

"We used to put the brand in the middle, Joaquin Hidalgo, Nike Brand CMO told a session at the 2008 Association of...

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