Nike Marketing: Letting the Consumer Decide
Geoffrey Precourt reports from the Association of National Advertisers' annual Masters of Marketing Conference 2008. His other stories from the event include: Jim Stengel: Marketing Lessons from 25 years at P&GCoca-Cola: Pushing a Global Program to the Ends of the Earth For his full coverage, visit WARC Online's conference blog.
At Nike, three words run marketing: "The consumer decides."
"We used to put the brand in the middle, Joaquin Hidalgo, Nike Brand CMO told a session at the 2008 Association of...