Nike, Inc.: Women's campaign

Mark Lane

Nike, Inc., the sports-shoe manufacturer whose use of celebrity athletes as endorsers had helped it become the dominant American brand in its category, began focusing an increasing amount of its marketing resources on women in the 1990s.

Nike, Inc.: Women's campaign

Mark Lane

OVERVIEW

Nike, Inc., the sports-shoe manufacturer whose use of celebrity athletes as endorsers had helped it become the dominant American brand in its category, began focusing an increasing amount of its marketing...

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