Nike, Inc.: What If We Treated All Athletes The Way We Treat Skateboarders? campaign

Nike, Inc. launched its first national advertising campaign portraying skateboarders in 1997.

Nike, Inc.: What If We Treated All Athletes The Way We Treat Skateboarders? campaign

Rebecca Stanfel

OVERVIEW

Nike, Inc. launched its first national advertising campaign portraying skateboarders in 1997. The three television ads that made up the effort used...