Nike, Inc.: Play campaign

"Just Do It" became one of the most recognizable catch-phrases in advertising. It belonged to Nike Inc., the Oregon-based company that dominated the athletic footwear and sports apparel industry beginning in the 1980s.

Nike, Inc.: Play campaign

Kathy Peacock

OVERVIEW

"Just Do It" became one of the most recognizable catch-phrases in advertising. It belonged to Nike Inc., the Oregon-based company that dominated the athletic footwear and sports apparel industry...