Nike, Inc.: Meet The Lebrons campaign

In 2002, before ever playing an NBA game, basketball prodigy LeBron James had secured a $90 million endorsement deal with the world's largest athletic company, Nike, Inc.

Nike, Inc.: Meet The Lebrons campaign

Simone Samano

OVERVIEW

In 2002, before ever playing an NBA game, basketball prodigy LeBron James had secured a $90 million endorsement deal with the world's largest athletic company, Nike, Inc. The Zoom LeBron...