Nike, Inc.: Air Jordan campaign

In 1984 Nike Inc., the world's leading designer and marketer of athletic shoes, signed rookie basketball sensation Michael Jordan to promote a line of shoes named in his honor.

Nike, Inc.: Air Jordan campaign

Rebecca Stanfel

Overview

In 1984 Nike Inc., the world's leading designer and marketer of athletic shoes, signed rookie basketball sensation Michael Jordan to promote a line of shoes named in his honor. Faced with faltering...