Nike Bauer - Getting inside the game

Despite buying Bauer some ten years before, by 2005 it was clear that Nike's formula approach to sports marketing was not working in the hockey category where it was still consider an outsider by hockey purists.

Nike Bauer – Getting inside the game

Olson, Minneapolis


What do you do when the most powerful brand name in sports actually works against you? You reassess—look past the tried-and-true Nike formula—and leverage what you've got. We had Bauer, a sacred...

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