Nike Air Max - Admitting what you can't do, can communicate what you can
Dave Cobban and Adam Collins
The Nike brand, and business, was built on 'Air' technology, but in recent times had failed to reinforce its performance benefits and was seen by consumers as a fashion rather than a sport brand.
Nike Air Max – Admitting what you can't do, can communicate what you can
Planned by: Dave Cobban, Adam Collins (Nike)Agency: Wieden+Kennedy, Amsterdam
Air is fashion not sport'. This was the common belief amongst our audience.
The Nike brand, and business,...