Nike: Aim Da Max

Nike, a sportswear brand, encouraged in-store visits and sales in Vietnam by creating an AR hunt online game and in-store QR codes which consumers had to scan to win.

Campaign details

Brand: NIKE Agency: Hakuhodo SAC

Strategy

Nike is the world's number one apparel and footwear brand and the most loved brand for millennial consumers worldwide. In Vietnam, Nike still enjoys very high brand awareness and preference howev

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