Nike: A new day

Nike, a sportswear brand, increased awareness for abuse in sports in Korea by launching a film with an Olympic speed skater and an anti-abuse pledge to encourage inclusion and fun.

Objectives

The last years have seen the South Korean sports world rocked by abuse scandals, including the cases of skater Shim Suk-hee and tennis player Kim Eun-hee. According to a 1251 athlete survey by The National Human Rights Commission, 34% of athletes...