Nike – NIKEiD iPhone App
When NIKEiD debuted, it was a completely new brand experience that let people customize Nike shoes and products. But the world soon caught up, with competitors pushing customization further, and NIKEiD wasn't the unique experience it once was. Nike tasked us with taking the NIKEiD design experience to the next level.
It began with comprehensive cross-cultural research on customizer artists from different fields and our core audience. We learned about the mindset of customizers, why they do it, and why they love it. Two big insights emerged: people who customize use their custom...