US children's book landscape

This report presents data on children's book-buying in the US and offers key takeaways for marketers.

  • Females are the primary purchasers of children's books, they over-index in the under 45 age group and Hispanic families are 27% more likely to buy books for their children.
  • Brands such as Minecraft, the video game, and Disney, the entertainment company, are driving growth in the non-fiction category.
  • In-person modes of discovery, such as store placement, book fairs, and partnerships with librarians and teachers, remain critical.
  • Children's books are not being purchased in digital formats to the same extent as all books are, although the gap between the two is shrinking....

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