The total audience report

This report aims to provide a comprehensive measurement of audiences in a time of fundamental change in the media industries.
  • Never before has the viewer had more control and more skill at navigating the evolving ecosystem of devices and platforms for content discovery, creating various challenges and opportunities for marketers.
  • The report looks at the consumer's journey to content discovery, the implications of increased choice of online streaming and mobile video apps.
  • It also examines differing habits within different multicultural communities in the US....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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