The cross-platform report: Q3 2012

This Nielsen report attempts a new kind of TV viewing analysis: tracking viewing patterns beyond the traditional seven-day period, and instead measuring up to 29 days.

The cross-platform report: Q3 2012

Appointment viewing or catching up? Extending the hours in your day

As an industry, we observe continuing changes in consumer media consumption and device ownership, leaving us with the question- "just how many hours are in a day"? With time and place-based shifted viewing, we have the power to bend time and space to our will. Yet, if we can truly manipulate screentime, how exactly are we doing it? Mobile devices, including smartphones and tablets, create portability that allows contact with content and entertainment at home or on-the-go while digital video recorders (DVRs) and expanded...

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