Global adview pulse lite: Your connection to global advertising trends

This report describes global advertising trends for the year 2014.

  • Nielsen's Global AdView Pulse report found that advertising revenue grew by 2.3% year-on-year during 2014.
  • During the first half of the year, brands invested considerably in communicating with their consumers, increasing spending by 5.4% during the first quarter.
  • However, cautiousness seemed to underpin the attitudes of both consumers and brands, as consumer confidence globally declined two index points in the fourth quarter to 96....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands