Nicotex: Quitting Is Winning With Nico

Nicotex, a healthcare brand, launched a campaign in India to retain users in terms of repeat purchases.

Campaign details

Brand: Nicotex Brand owner: Cipla Entrant company: Madison MediaIdea creation: Madison Media Mumbai Market: India Sector: Non-prescription, OTC products Media channels: Voice, Chatbots Budget: Up to 500k

Executive summary

Nicotex being the market leader in the smoking cessation category always struggled to retain users in terms of repeat purchases. After researching and surveying with users, we found it was totally because of lack of awareness of the technique/methodology in which the product is supposed to consume. Users were not simply aware...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands