Nicotex: Quitting Is Winning With Nico

Omkar Dixit

Nicotex, a healthcare brand, launched a campaign in India to retain users in terms of repeat purchases.

Campaign details

Brand: Nicotex Brand owner: Cipla Entrant company: Madison MediaIdea creation: Madison Media Mumbai Market: India Sector: Non-prescription, OTC products Media channels: Voice, Chatbots Budget: Up to 500k

Executive summary

Nicotex being the market leader in the smoking cessation category always struggled to retain users in terms of repeat purchases. After researching and surveying with users, we found it was totally because of lack of awareness of the technique/methodology in which the product is supposed to consume. Users were not simply aware...

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